RealPage to Acquire G5, Leader in Real Estate Marketing Optimization

RICHARDSON, Texas – (COMMERCIAL THREAD) – RealPage, Inc., a leading global provider of software and data analysis for the real estate industry, today announced that it has entered into a definitive agreement to acquire G5 Search Marketing, Inc. ( “G5”), -play provider of digital marketing, advertising and analytics solutions for the real estate industry. RealPage plans to combine G5’s industry-leading solutions with its end-to-end real estate platform, dramatically accelerating RealPage’s vision for marketing optimization and ultimately a better tenant experience for its customers. The transaction is subject to customary closing conditions and is expected to close in the third quarter of 2021.

G5 serves more than 8,300 sites and has a strong presence in multi-family housing, retirement homes and self-storage. Since its inception in 2005, G5 has invested in a data-driven SaaS platform that leverages machine learning to automate marketing decisions and personalization at scale. Customers are deploying G5 to increase property performance, reduce tenant acquisition costs and minimize friction in the tenant experience, resulting in increased net operating income.

“We are seeing a significant transformation in marketing as our clients shift from a focus on generating leads to optimizing the overall tenant experience,” said Steve Winn, CEO of RealPage. “This requires forward thinking both to measure and optimize the return on investment of the tenant journey of our customers. RealPage has been at the forefront of innovation in this area, reinforced by our acquisition of LeaseLabs in 2018. G5 will help us go even further. Their AI / ML-based decision engine leverages the data platform to automatically optimize marketing strategies and dramatically improve operational efficiency at PMC level.

Winn continued, “We are delighted to partner with the G5 team and welcome them to the RealPage family. Over the past 15 years, G5 has built an exceptional reputation in the industry, an incredible team of technologists, engineers and marketers, and a rich culture that will perfectly complement what we have built at RealPage.

Dan Hobin, CEO and Founder of G5, added: “We are extremely excited to launch the next chapter of G5, and the timing has never been better. The industry is undergoing massive transformation, and it’s time for the next generation of marketing platforms and capabilities. With RealPage, I believe we will be a powerhouse in the industry and set the standard for tenant experience and marketing optimization for years to come.

RealPage plans to retain G5 employees and operations in Bend, Oregon.

About RealPage

RealPage provides a technology platform that empowers property owners and managers to change the way people live and use rental space. Clients use the platform to gain transparency into asset performance, leverage data insights, and monetize space to create incremental returns. Founded in 1998 and headquartered in Richardson, Texas, RealPage currently serves more than 19 million units worldwide from offices in North America, Europe and Asia. For more information, visit RealPage.com.

About G5

G5 is one of the leading digital marketing software and services platforms for multi-family properties. G5’s mission is to empower customers to outperform and outperform their competition through smarter marketing, unmatched marketing technology and a vast talent pool that puts marketing performance at the forefront. Founded in 2005, G5 currently provides marketing solutions for more than 8,300 locations in the United States and Canada. Based in Bend, Oregon, G5 is backed by private investor PeakEquity Partners. Learn more at GetG5.com.


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Margie D. Carlisle

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