New Target project set up to attract more business and attract future development opportunities in Midtown | Saint-Louis news headlines


ST. LOUIS ( – What was once considered an industrial wasteland in the city of Saint-Louis is quickly becoming a magnet for new developments.

“There’s probably more momentum here than there has been in a long time,” said Will Smith of the growth he’s seen in the Midtown area over the years.

Smith is the Managing Director of New and Found, the development company that runs the new City Foundry, which has quickly become a staple for its new food hall and will soon be home to brand new projects including a grocery store, cinema and putt- putt entertainment concept.

“It’s not all about bringing tourists here or people living further out in the county,” Smith said. “It’s really about how to serve the community of St. Louis, and by serving the community I think we’re serving the whole region.”

However, Smith is also excited to see how much more foot traffic the smelter will receive as new developments come online around Midtown. The latest will be a $ 60 million mixed-use development called The Edwin, which will include apartments and a target of 70,000 square feet.

“The city needs more density, it needs more people, it needs more jobs, it needs more people working here and we are all doing it together,” Smith said.

Pier Property Group has announced that a target of 70,000 square feet is part of a downtown development project scheduled to begin this year.

“I remember eight years ago, before City Foundry was what it is now, [when] it was just a vacant parcel, we had talked to the developers about moving a target in the area, ”said David Heimburger.

Heimburger is the CFO of SLU and the President of the Midtown Redevelopment Corporation. He says the university is delighted that this property is within the reach of the students, staff and faculty who live in SLU.

“It will make the students who choose the University of St. Louis, it will definitely make their city here more pleasant,” Heimburger said.

This new project is not just a boon for jobs, students and businesses in the area. Heimburger believes it could attract more development to Midtown as well.

“What makes Target so special is that they attract the interests of other parties, retailers or whatever who would like to grow alongside them,” he said.

Heimburger says development in this area is far from over, as the university continues to examine other plots of land that may be transformed in the future. One area that remains of interest is on Grand and Chouteau, which was previously slated to become the “Iron Hill” development before the pandemic struck.

“This 14, which is currently 16 acres, is attracting interest from developers across the country, from domestic developers,” he said. “So we meet them and try to determine what would be best for this location.”

‘The Edwin’ development, which will include Target, is expected to kick off within the next 30 days. Target’s opening date and the first people to move into the property will begin in early 2023.

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Margie D. Carlisle