Mark Fairwhale Fuels Internal Innovation with Centric PLM ™ | New


CAMPBELL, California, November 29, 2021 / PRNewswire-PRWeb / – Mark Fairwhale, from China leading menswear brand, selected Centric Software’s product lifecycle management (PLM) solution. Centric Software provides the most innovative business solutions to plan, design, develop, research and sell products such as clothing, footwear, sporting goods, furniture, home decor, cosmetics, food and beverages and luxury goods in order to achieve the strategic and operational objectives of digital transformation.

Led by an internationally renowned designer Mark Cheung, Mark Fairwhale is an original Chinese fashion brand founded in 2001. Brands under Mark Fairwhale include DEBRAND, RESHAKE, CAMEL ACTIVE and 5th SPACE. Mark Fairwhale has over 2,500 physical stores, flagship online stores, and new online and offline retail stores.

Mark Fairwhale is a pioneer in the digitalization of clothing companies in China and embrace digital transformation in the post-pandemic economy, with a strategic objective of fully realizing the potential of internal innovation. To achieve this, Mark Fairwhale selected Centric Fashion PLM.

“Our goal is to achieve fully controllable independent R&D from product planning, original design, material configuration and model customization to production of prototypes,” Yang said. , CEO of Mark Fairwhale. “We need to advance the digitization process on a larger scale, reshape the engineering of Mark Fairwhale’s management infrastructure and upgrade the foundations of R&D and brand management. In exceptional times like these, it is very important to adopt effective solutions like Centric PLM. “

With Centric PLM in place, Mark Fairwhale hopes to improve forecasting, be more responsive while better anticipating changes, improve product control with independent R&D to capture timely information and make sourcing more agile.

“I hope that we can truly become a leading company with our digital business philosophy, and I look forward to the implementation of the PLM project,” concludes Mr. Yang.

“We welcome Mark Fairwhale on board,” says Chris Groves, President and CEO of Centric Software. “By working together, we intend to implement a digital transformation project that will revolutionize R&D and innovation at Mark Fairwhale, ultimately driving growth and strengthening their position as a fashion leader in China. “

Learn more about Centric Fashion PLM

Request a demo

Mark Fairwhale (https://www.markfairwhale.com)

Led by an internationally renowned designer Mark Cheung, Mark Fairwhale is an original Chinese fashion brand targeting urban chic demographics across the globe, and his designs have been favored by many fashionistas since the company was founded in 2001.

Brands under Mark Fairwhale include DEBRAND, RESHAKE, CAMEL ACTIVE, 5th SPACE, etc. Currently, Mark Fairwhale has over 2,500 physical stores, flagship online stores, and new O2O retail stores.

Media contact

Celia newhouse, Centric Software, 14385015498, [email protected]

SOURCE-centric software


Margie D. Carlisle