IT By Design’s MSP Palooza: Sunny Kaila’s 7 Most Interesting Statements

Managed Services News

CJ Fairfield

“The indicators of recession are there, from inflation to unemployment, falling GDP, falling business and consumer confidence,” says Sunny Kaila, president of IT By Design. “MSPs have always performed well during a recession…technology is always needed.”





Sunny Kaila, President of Jersey City, Master MSP IT By Design based in New Jersey, transitioned from “taxi to technology” after arriving in the United States as a teenager in 1993 from an Indian village, obtaining a job taxi driver and then finding his own niche in the tech industry.

He was able to put himself through college and took the opportunity to continually learn about technology, first starting as an MSP with Wall Street clients and now running a master MSP with his wife Kam.

With over 20 years of experience as a technology service provider, first as MSPs and later for MSPs, ITBD helps partners navigate the technical landscape through training and enablement through staffing, 24x7x365 network operations center (NOC) services, support solutions, virtual RMM admin, virtual CIO consulting, security and professional services.

At the company’s Build IT Live conference in Jersey City, New Jersey this week, ITBD announced two strategic partnerships with N-able and Vijilan Security that will expand security services and deliver greater customer value.

Partnering with software provider N-able allows partners to use ITBD’s NOC services and N-able’s Remote Monitoring and Management (RMM) tool. The partnership will offer MSPs a comprehensive one-stop NOC service that includes complete management of a client’s RMM. “This is the first time that an MSP will be truly integrated from a tool and service perspective,” Kaila said. “It will save you a lot of time and help you be more profitable.”

During her keynote, Kaila addressed a room full of hundreds of MSPs about a looming recession and what MSPs should do to prepare, customer service and company culture.

Here are Kaila’s seven most interesting statements from Build IT Live.

    Learn more about CJ Fairfield

CJ Fairfield

CJ Fairfield is an Associate Editor at CRN covering solution providers, MSPs and distributors. Prior to joining CRN, she worked at daily newspapers, including The Press of Atlantic City in New Jersey and The Frederick News-Post in Maryland. She can be contacted at [email protected]


Margie D. Carlisle