Groupe Chantelle chooses Centric PLM™ to digitize product development and strengthen its omnichannel strategy

Chantelle is a family business established in 1876 and owned by the Kretz family since 1900. Today, Chantelle has 4,000 employees worldwide and owns six brands – Chantelle, Passionata, Chantelle X, Femilet, Livera and Darjeeling. The company has subsidiaries in 16 countries across Europe, AsiaOceania and North Americaand northern factories Africa, Asiaand France.

Chantelle was facing business challenges within their Digital and Customer Care department. It was clear that they needed to improve collaboration between teams around the world, increase flexibility, speed up responsiveness and ensure product availability.

“We had a Product Data Management (PDM) solution for about 20 years, but no PLM. We knew that it was absolutely necessary to implement this technology”, explains Virginie Diquero, Organization Project Manager at Chantelle. “We needed a more efficient and faster way to transfer images, content and data from our full collection offering to our sites.”

Chantelle’s existing PDM did not allow them to easily manage collection assortments and they needed this functionality quickly. They were also looking for PLM to provide a foundation for marketing efforts.

Chantelle’s brand teams worked in silos and used tools like Excel and Google Drive to share important business information, including budgets, collection plans, merchandising strategies, and more. Centric PLM will be rolled out across the company across all brands, at headquarters Francein their factories and international commercial subsidiaries.

Choosing Centric PLM was a simple decision for Chantelle. “We’ve known Centric for a long time. They’re number one in the market and Centric PLM meets our needs for collection development, marketing presentations and product catalogs, and image management,” says Diquer. “We want Centric PLM to be with us for the long haul.”

Chantelle expects PLM to streamline the product development process, enable more efficient control of the materials certification process, facilitate planning, and improve inventory management accuracy. With supply chain challenges such as rising costs and transportation disruptions, PLM will eventually be rolled out to some of Chantelle’s suppliers.

Chantelle products are complex since each bra model requires more than 80 different materials and is available in around thirty sizes. To date, Chantelle has nearly 80,000 active references. Centric PLM will allow Chantelle to better control the entire supply chain.

“Corporate Social Responsibility (CSR) is also a priority for Chantelle,” says Cathy Sellier, Master Data Manager at Chantelle. “We recently created a zero-waste, fully recyclable bra based on the circular economy model and we want to communicate more effectively about our CSR initiatives. To do this, we need easier access and more fast to data and Centric PLM can help us.”

“Chantelle is an icon in the lingerie industry and we are proud to partner with them in their international omnichannel strategy,” says Chris Groves, President and CEO of Centric Software. “With Centric PLM, Chantelle will be able to seamlessly manage supply chains and achieve ambitious CSR goals.”

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Chantelle (

We are Chantelle – an international creative studio based in Paris and a family owned lingerie business since 1876.

Through our brands, founded on the principles of collaboration and innovation, our group challenges conventional ways of conceiving, representing and thinking about lingerie.

Respect is what we stand for. Creativity is what we encourage. Honesty is what we value. And quality is what drives us.

For 145 years, we have made it a point of honor to manage our growth responsibly, while actively contributing to the well-being of our employees, partners and customers. Since its inception, our company has managed to build trusting and meaningful relationships with its stakeholders and is recognized for its product expertise, high quality standards and historic commitment to serving all women.

In an effort to improve our global and social impact, we are guided by a long-term vision of a more equal, inclusive and respectful society. We aim to address the great challenges of our time, related to climate change, biodiversity and social justice, in order to contribute positively to the world of tomorrow.

Beauty, in all its forms, is what we are committed to protecting: whether it is human beings and their diversity, nature and its wealth, or our know-how and its history.

We are Chantelle and we believe we can make a difference. If you are reading this, you can be part of the journey.

Change is a collective adventure.

Software centered (
From its Silicon Valley headquarters, Centric Software® provides a consumer product concept digital transformation platform for fashion, retail, footwear, luxury, outdoor, consumer electronics and consumer goods including cosmetics and personal care, food and drink. Centric’s flagship product lifecycle management (PLM) platform, Centric PLM, delivers enterprise-class innovations in merchandise planning, product development, sourcing, quality, and product portfolio optimization specifically for fast-paced consumer industries. Centric Visual Innovation Platform (CVIP) delivers highly visual digital whiteboard experiences for collaboration and decision making. Centric Retail Planning is an innovative cloud-native solution powered by Armonica Retail SRL, which provides an end-to-end retail planning process designed to maximize retail business performance. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for its connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, scheduling and more, as well as creative tools such as Adobe.® Illustrator and a multitude of 3D CAD connectors. Centric innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All of Centric’s innovations shorten time to market, drive product innovation and reduce costs.

Centric Software is majority owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mockup and PLM solutions.

Centric Software has received numerous industry awards and accolades, including being named by red herring to its Global Top 100 list in 2013, 2015, and 2016. Centric has also received various Frost & Sullivan Achievement Awards in 2012, 2016, 2018, and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brand and product names may be trademarks of their respective owners.

SOURCE-centric software

Margie D. Carlisle