GM plans 50 new digital features and services by 2026 – executive

The new GM logo is seen on the facade of the General Motors headquarters in Detroit, Michigan, U.S., March 16, 2021. REUTERS/Rebecca Cook

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Feb 24 (Reuters) – General Motors aims to boost its non-vehicle revenue by introducing dozens of new paid digital features by 2026, including one that allows a car to predict when it will need maintenance, it said on Thursday a senior leader.

“We have about 50 value-added products and services that we will be rolling out over the next 36 to 48 months,” Steve Carlisle, president of GM North America, said at an investor conference.

Carlysle said GM’s OnStar unit, which now offers insurance in addition to concierge services for drivers, generates about $32 a month per customer, and its enhanced Super Cruise driver assistance feature will further bolster that.

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New digital products, including in-car subscriptions, will be supported by Ultifi software and GM’s Connectivity Platform. Ultifi will also enable over-the-air software updates and help drivers and passengers with tasks such as online shopping.

Carlysle said some of the digital features are designed to take advantage of the larger screens GM is installing on the GMC Hummer EV, Chevrolet Silverado EV, Cadillac Lyriq and other future electric vehicles.

“The larger screens in our electric vehicles will allow us to bring more data-driven software products to customers,” he said.

He also said GM is considering flexible pricing options for a number of these digital features, including monthly, annual and lifetime subscriptions.

Introducing more data-driven services and products is part of CEO Mary Barra’s plan, announced last October, to double GM’s annual revenue to around $280 billion. by 2030. read more

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Reporting by Paul Lienert in Detroit; Editing by David Gregorio

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Margie D. Carlisle