Ettractive Inc. announces new truck program for new EV technology


WINDSOR, Ontario, Oct. 28, 2021 (GLOBE NEWSWIRE) – Ettractive today announced the launch of its Next Generation Truck Program, offering developers of new electrification technologies the opportunity to be part of a targeted program marketing and demonstration vehicles in the North. American market.

“There is such a quantity and quality of emerging technologies that are outside the mainstream. With this program, we are actively looking for companies that develop this technology and give them the opportunity to be part of this North American market truck. – Pat Troy CTO, Ettractive Inc.

With continued market advancements, Ettractive will provide a platform for these technologies on board a demonstration vehicle that seeks to showcase the latest and greatest products and services. During the program, Ettractive will integrate each of the selected products into a Class 4 to 6 truck that will visit each of the major truck and fleet trade shows in the United States and Canada in late 2022 and 2023. The truck will be available for tour – Individually scheduled and-drive events and demonstrations for potential customers of technology providers, with all the logistics facilitated by Ettractive.

“We provide a platform to assemble and integrate all of these technologies into one vehicle and show the possibilities of industry-leading electric trucking. Ettractive’s ability to integrate will also be on display, as we integrate and optimize the various advances of this vehicle. – Patrick Thompson Head of Business Development, Ettractive Inc.

The Next Generation Truck program is currently harnessing new technologies from around the world capable of pushing the boundaries of large vehicle electrification. Developers of battery, charging and propulsion technologies are of particular interest to the program, including new cellular chemistries and multi-speed transmissions or electric axles. Auxiliary systems such as power steering, HVAC, thermal management and braking also represent great opportunities to increase the efficiency of commercial electric vehicles. Ettractive will provide all the mechanical, electrical and digital integration of the selected system in a North American market truck at its R&D center in Windsor, Ontario. The schedule of the program will depend on the delivery times of the selected parts. The technical selection will be completed by the first quarter of 2022. All interested companies should contact Ettractive via [email protected]

About Ettractive:
Ettractive is an automotive hardware and software development company serving the automotive development industry. Ettractive simplifies the development and deployment of electric and autonomous vehicles for automakers and end users. From conceptual drawings and prototypes, through initial and high volume production, Ettractive supports clients who are looking for additional and highly skilled resources and advice. With projects ranging from micromobility and passenger cars to Class 8 trucks and buses, Ettractive has the experience to deliver products to OEM quality control programs for small and young manufacturers.
For more information on Ettractive, please visit

A photo accompanying this announcement is available at


Margie D. Carlisle