Curry Up Now Reaches Third Texas Deal With Women-Led Franchise Group
Curry Up Now has signed an agreement with a new female-led franchise group to bring several Curry Up Now restaurants to Fort Worth, Texas, and surrounding areas. The new deal is the third multi-unit franchise deal the brand has secured in Texas in the past year, with other markets including Austin, Dallas and Houston.
Women-owned franchise group Ekam Gourmet Kitchens, LLC, led by Samyuktha Kilaru and Kiran Khajuria, plans to continue growing with the brand after opening the first Curry Up Now locations in the greater Fort Worth area. The duo are actively researching catering sites in their territory, planning to open the first restaurant in 2022.
“We were immediately incredibly drawn to the Curry Up Now concept for its welcoming vibe, consistent ‘party-in-the-mouth’ flavors and overall customer experience,” said Kilaru. “Curry Up Now has achieved what was lacking in the fast-paced, laid-back American market: it captured the essence of traditional Indian street food, delivering authentic, flavorful food straight to the streets of America with an enhanced customer experience. We’re already researching real estate for our first restaurants, one of which will include the concept of a craft cocktail bar that Curry Up Now’s flagship house has called Mortar & Pestle.
Franchise partners Kilaru and Khajuria have over 25 years of experience in logistics, project management and customer service in the corporate sector. Both women have extensive knowledge of the business world, including Kilaru’s previous experience in the food industry and managing multi-million dollar IT assignments and Khajuria’s experience in the healthcare industry.
“We couldn’t be more excited to work with Samyuktha and Kiran to further expand the Curry Up Now brand throughout the state of Texas,” adds Akash Kapoor, Founder, CEO and Trustee of Curry Up Now. “Their passion for the authentic and fun Indian cuisine of Curry Up Now, coupled with their in-depth business knowledge, gives us complete confidence that their restaurants will be incredibly successful. We also look forward to bringing our unique cuisine to the Fort Worth community as we expand into the great state of Texas and continue our quest to be the biggest and worst Indian brand.
From day one, Curry Up Now has been on a mission to serve Indian flavors and ingredients in a way that is accessible to the everyday American consumer using formats recognizable by the general public. Their iconic dishes include burritos, bowls, tacos, poutine they call sexy fries and naughty naan, as well as a wide variety of Indian street snacks and traditional fare like Thali plates, rolls. Kathi and the family-style entrees that create the perfect Indian spread. for the whole family. Ingredients are clean and sourced from local suppliers where possible, and the menu is designed to support vegetarian, vegan, gluten-free and halal diets with the aim of accommodating all guests regardless of their dietary preferences.
Together with Fransmart, the industry leading franchise development company, Curry Up Now is seeking experienced, multi-unit food service operators to develop additional franchise locations in key markets nationwide. Until September 30, Curry Up Now is offering a limited-time franchise development incentive that allows experienced, multi-unit operators to sign an agreement for a minimum of three Curry Up Now franchised restaurants rather than the typical commitment of five. units. Additionally, Mortar & Pestle Craft Cocktail Bar is installed in select Curry Up Now restaurants and is available as a sister brand for franchisees to establish based on local market dynamics.
“Curry Up Now takes control of Texas expanding into all hot markets, such as Fort Worth, Dallas, Austin and Houston, and is set to continue rapid growth in other available territories statewide “said Dan Rowe, CEO and Founder. by Fransmart. “With its Tex Mex take on authentic Indian cuisine, Curry Up Now is a sure-fire concept in the hands of a seasoned business owner. Interested franchisees will want to jump on the Limited Time Franchise Development Agreement while they still have the chance. “
In the past 18 months alone, Curry Up Now has opened seven new locations and signed multiple multi-unit franchise agreements. Curry Up Now plans to open seven additional new locations in 2021 with confirmed lease signatures in California, Georgia, Indiana and Texas, and has more than 50 restaurants in various stages of development.
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