Best UI/UX Design Ideas for Patient Centered App

Technology has been transforming the pharmaceutical and healthcare industry for years. Yet with the recent growth in smartphone usage, the role of apps has grown even further. Patients expect to receive convenient services online and only arrive at medical institutions for treatment.

Applications that provide health-related services to patients are said to be patient-centric. This means that the design and functionality of the health app is focused on meeting patient needs. In such applications, medical application user interface design is of utmost importance. Customers are always looking for a healthcare provider with an intuitive healthcare app design. If you don’t offer it, they can choose another healthcare company.

Here are some tips from software development company Empeek on UX design in healthcare.

Health care user experience in the application as an industry trend

Today, every business is focused on customer needs. Healthcare departments that continuously adopt innovative patient-centric software are no exception. Digital apps are making medical services more accessible to people in remote locations. They also make life easier for patients who are unwilling or unable to travel to offline healthcare facilities.

While a few years ago the main task of medical software was to integrate medical teams, today patients have a lot of impact. Instead of reading paper reports, they can access records, communicate with clinicians, track their health, and perform many other tasks in advanced applications connected to the provider’s system.

To make all these in-app actions smooth and efficient, development teams need to take care of the healthcare user experience. Otherwise, people won’t install such apps and might even switch providers if the software is too inconvenient. Thus, the UX of your application can directly affect its success in the market.

UX in healthcare: why it matters

Good UX design in healthcare software greatly improves the experience of the parties using it. As patients have more control over their treatment records, physicians benefit from a reliable channel of communication with patients. Additionally, companies offering health apps benefit from higher user satisfaction and revenue as customer engagement increases.

Overall, the experience of healthcare users is about the quality of healthcare services. As more patient interactions move online, how they happen becomes critical. People prefer providers who guarantee the best remote access to advice, medication, preventive care, insurance processing and other medical services. Additionally, UX customization can allow you to serve people with limited physical abilities that were previously outsourced.

How to make health app design user-friendly

Now that you know why it’s worth investing in professional UX/UI design, let’s mention what it entails. Here are the best UX/UI ideas to implement in a healthcare app.

Know your target audience

User experience is about meeting the expectations of end users. Thus, you need to create a user to define the features he needs. If it is a fitness app, users may want to share on social media. If you’re designing an app for dementia patients, GPS tracking features are essential.

Ensure simple navigation

Healthcare apps usually include a lot of patient health and treatment data, which can make navigation quite confusing. Don’t overcomplicate things with unnecessary steps or things you can avoid.

Use colors wisely

Aggressive colors do not work for healthcare applications. Instead, focus on white, blue, or green. They are classic options for the medical industry that inspire confidence and look professional.

Choose the right typography

Health apps provide critical information and should have readable fonts and text sizes. It is better to choose minimalist sans serifs rather than unusual decorative fonts.

Stay consistent

To help users manage apps, make every page follow the same design guidelines. Consistency reduces cognitive load and allows people to perform the necessary action more quickly.

Beware of people with limited physical abilities

If you provide an app for users with visual impairments, hearing impairments, autism spectrum disorder and other disabilities, you should adapt its UX/UI accordingly. You can implement a text magnification tool, a voice or gesture interface, or subtitles.

Prefer standard solutions

Health software is not the right place for experiments. People use it to solve urgent problems and expect standard menu items and navigation flows.

Check charging speed

Application performance is critical for a positive user experience, so you need to maintain a balance between UI elements and functionality. Don’t overuse graphics and animations to keep the app fast.

See how others are doing it

You don’t need to steal competitors’ UX/UI ideas, but testing other similar apps can help you figure out what you need. You can also spot user experience issues and avoid them in your app.

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User experience is just as important in healthcare apps as it is in other apps for regular users. As vendors compete in the quality and ease of use of patient apps, you need to follow UX/UI best practices to keep pace with others. So be sure to find an experienced designer to join your software development team.

Margie D. Carlisle