Aurora Mobile Partners With Onion Global To Jointly Promote

SHENZHEN, China, July 21, 2021 (GLOBE NEWSWIRE) – Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), one of the leading providers of mobile development services in China, announced today He has entered into a partnership agreement with Onion Global Limited (NYSE: OG) (“Onion Global”) to jointly promote the development of next-generation lifestyle brands. By leveraging both parties’ experience and expertise in the emerging retail industry, Aurora Mobile will help Onion Global drive omnichannel marketing and distribution, monetize brand retention, and improve l online shopping experience.

Founded in 2015, Onion Global is a next generation lifestyle brands platform that incubates, markets and distributes the fresh, trendy and future brands (“3F brands”) to young people in China and throughout Asia. Onion Global has an extensive storefront of over 4,000 brands from 43 countries and regions, and offers 23 categories of lifestyle products. With its unique and strategic brand cooperation, incubation model and global portfolio of 3F brands, Onion Global has built a strong user base of Key Opinion Consumers (KOCs) representing nearly 700,000 social media accounts. . This live streaming and social e-commerce network has replaced traditional marketing channels and provides Onion Global with market insights, targeted demographics and advanced analytics to stay ahead of global consumer trends, especially the demands of young consumers in China.

In recent years, advanced technologies such as AI and the digital economy have continued to drive innovation in various industries and industries. As consumer demand for smart shopping experiences continues to grow and evolve rapidly, the digital capabilities of cross-border e-commerce platforms will need to be enhanced and become one of the core competencies to stay competitive in this fierce market. . Through this partnership with Onion Global, Aurora Mobile will provide its targeted AI and machine learning-based push notification services to help Onion Global enhance its digital capabilities that drive social interactions and consumer targeting. This cooperation demonstrates the industry-wide acclaim and confidence that Aurora Mobile commands for the robust technology and services it offers to cross-border e-commerce platforms.

Aurora Mobile is one of the leading providers of mobile development services in China. For nearly a decade, Aurora Mobile has focused on meeting the needs of developers and launched a series of products to help them improve operational efficiency, drive business growth, and monetize services. As of March 2021, Aurora Mobile was providing SDKs to over 1.73 million apps. Recently, Aurora Mobile launched Unification Message System (“JG UMS”) to integrate several major messaging channels such as mobile apps, WeChat official accounts, WeChat mini-programs, Short Message Service (” SMS “), e-mail, Fuwu Alipay and DingTalk. , and enables businesses to reach targeted customers more efficiently through an integrated messaging platform.

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile is one of the leading providers of mobile development services in China. Aurora Mobile is committed to providing efficient and stable push notification, one-click verification and APP traffic monetization services to help developers improve operational efficiency, growth and monetization. Meanwhile, Aurora Mobile’s vertical applications have expanded into market intelligence, financial risk management, and location-based intelligence, enabling various industries to improve productivity and optimize ownership. decision.

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Safe Harbor Declaration

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by words such as “will”, “expect”, “anticipate” “,” Future “,” intentions “,” plans “,” belief “,” estimates “,” confidence “and similar statements. Among other things, the business outlook and management quotes in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its periodic reports to the United States Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials, and in oral statements made. by its officers, directors or employees. to third parties. Statements that are not historical facts, including, but not limited to, statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including, but not limited to, the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to effectively develop and market data solutions and to penetrate the existing market for development services; its ability to move to the new advertising-driven SaaS model; its ability to maintain or improve its brand; competition with current or future competitors; its ability to continue to access mobile data in the future; laws and regulations relating to confidentiality and data protection; general economic and trade conditions around the world and in China and the assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the documents filed by the Company with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile assumes no obligation to update such information, except as required by applicable law.

For general inquiries, please contact:

Aurora Mobile Limited
Email: [email protected]

In China
Mr. Eric Yuan
Phone: + 86-10-5900-1548
Email: [email protected]

In U.S
Ms. Linda Bergkamp
Phone: + 1-480-614-3004
Email: [email protected]

Margie D. Carlisle